Have volunteers for the 19th, need 2 FTE for the 18th.
Volunteer platform - SignUp Genius? SignUp.com?
Analytics Review
Facebook - recurring posts for open house, Jonathanis working on classes, Jessee is also helping there.
Analytics screenshot here:
Scheduling was posting events, this has little effect vs posts
Website
Analytics screenshot here:
Where are referrals from?
Hackathon Update
Added to newsletter
New Slack channel
Flyers
Current round of updates finished (mostly related to membership changes, some typos, and minor content revision.
We should undertake an effort to review the entire thing with a marketing eye, and determine if any additional changes are required. Suggestions include:
Ceramics - change to Ceramics and Glass ? (Glass limited to slumping and fusing I know, but glass work of this type is quite popular.)
Any chance we could add a blurb about Blacksmithing? It seems to be real popular and a big draw. - Jim?
Combine Metal Shop, Welding, and Blacksmithing into one section? - Jim?
Other ideas?
This can be a future item, just getting it on the radar here.
Demo Days
Window decals, Cleanup and Paint, and all the other things done in preparation - Thanks!
How do we feel it went?
Attendees tended to linger
Do we know how many came/participated?
Traffic not huge but steady
Price was fine
Need follow-up with photos, reach out to media, after-event release
Instagram and Facebook content created
Do we want to think about this being regularly recurring?
Maybe 3-4 times per year
Maybe something holiday related - Christmas or Halloween, or Thanksgiving? Make it a Facebook Post vs. Event
Does Jessee have any photos from the event for the next one?
Try some different activities: Laser, Soap making, UV printer, pumpkins
First Fridays becoming every Friday?
Can we get on the Leesburg First Friday list? Loudoun Arts Council, Leesburg Downtown Business Association - Jonathan will reach out
Set up projects that we can rotate through - Michael will start identifying ideas - Laser engraved pencils for September 3
Marketing email collection and distribution
What should we do with WaiverForever info
Add to WA? We are currently at 1562/2000 contacts allowed in our subscription
Follow up effort?
Enter info from manual waivers to Waiver Forever?
Is this allowed/legit?
Do we allow manual waivers?
We require all members to have a current WaiverForever entry.
Do we actually require Waivers for Tours/Open Houses? Do we actually require contact info for tours/open houses? What will we do with this info?
Contacts subscription form? What is the difference then between Contacts and Guest Subscribers?
Hand out cards/flyers at open houses inviting people to take the next step and sign up for Guest Subscription or a Membership?
Do we have Waivers for all members? Can we make this part of the sign-up process?
Clean up the Wild Apricot data and archive the unsubscribed members to reduce our contact usage.
Do we send too many emails? Should we have a weekly summary email to Guests, rather than all the individual Event Announcements.
Style and Branding Guide review/update
This is a future project that I wanted to add to the Round Tuit list.
Schedule next meeting
Would normally be on the Second Sunday BEFORE Board meetings at 7:00PM. For next month that would be Sunday, September 19 at 7PM.
Action items
Scott Newman - Open House submission to Loudoun Times-Mirror (overdue)
Scott Newman - Submit URL requests to website committee (submitted; working with website committee on setting up and managing URLs)